Best Ideal Keyword Density in 2019-20 For SEO

Best Ideal Keyword Density in 2019-20 For SEO

Keyword density in SEO wont to be a crucial foundational concept of program optimization.

SEO and blogger wont to do keyword stuffing for pushing their web rankings higher.

However, with the approaching of Google Panda update, Hummingbird algorithm, and RankBrain, much has changed the way search engines work today. it's impacted the importance of keyword density in most of the program ranking algorithms.

Now, the general content and user experience play a critical role in determining the search rankings of your webpage.

The post exposes this very discussion and shares with you ideal keyword density in 2019-20.

Ideal Keyword Density

Before taking about Keyword density, have a glance at what's a Keyword.

What is a Keyword?

A Keyword is defined as a word or combination of words that bring out the meaning and purpose of your content. Concerning SEO, these are the words and phrases that the user’s key into search engines for locating the foremost relevant piece of content.

So, if you would like to rank for best selling sports shoes, the article’s focused keyword should be “sports shoes.” Similarly, if your restaurant business in California features a website, then the keyword for the house page should be the “best restaurant in California.”

What is Keyword Density?

The Keyword density in SEO is that the number of times a searched keyword appears within the content of a webpage as a ratio or percentage of the general word count.

It is sometimes also referred to as keyword frequency. So, it's the frequency of a selected keyword on the content of a webpage.

Keyword Density Formula

Here, we enumerate the steps for locating out the keyword density (for a given keyword) for a bit of content:

Firstly, you would like to spot the keyword

Find out the entire number of words on the webpage

You need to divide the number of times that keyword appears with the entire word count of that page

Multiply the result that you simply get with 100

For instance, during a blog post of 1000 words, if the keyword appears ten times, then the post features a keyword density of 1%.

What is TF-IDF?

The term TF-IDF stands for “term frequency and inverse document frequency.” it's a more advanced way of measuring keyword density.

This statistic is usually used for text-mining or information retrieval and determines the importance of a given term during a document. It helps to quantify the relevance of website content to a user’s search query. However, many other SEO factors also play their roles as was common.

What is Keyword Stuffing?

Keyword stuffing may be a technique that was used when SEO was still an emerging discipline the maximum amount as ten years ago. it's the practice of cramming many keywords on a webpage that's often felt as forced or unnatural to the reader.

Usually, lengthy footers were included at rock bottom of sites containing dozens and sometimes many keyword variants as common search terms. So, the content wont to be crowded with the keyword-stuffed footer.

For example, a hotel website would often feature footers consisting of hyperlinked keywords like “Cheap Hotels Barcelona,” “cheap hotels Madrid,” “cheap hotels Cairo,” and more that might take visitors to a different similarly crowded webpage featuring keyword-stuffed footer.

SEO professionals used the technique of keyword-stuffing as how to rank on the primary page of Google search results for virtually any keyword out there.

However, nowadays, this practice of keyword stuffing has become obsolete as Google’s algorithms became more sophisticated and interpret these keyword-stuffed pages sort of a “cheap” hack to engineer the SERPs.

So, now, these aren't ranked high on Google’s result page. Moreover, Google penalized such pages that use keyword stuffing in thin content. It means you ought to avoid cramming keywords into your sites.

What is the Optimal Keyword Density?

Nowadays, there's nothing like “optimal” keyword density. The concept of optimal keyword density may be a myth as there are not any definite rules to keyword density.

Google doesn't provide guidelines on the number of keywords that ought to appear on your piece of content.

That said, before Google’s Panda update, a keyword density from 2% to three was considered optimal that might make your content optimized and increase its visibility also as increase the general experience of your audience.

However, this scenario is drastically changed in 2019. Now, there's no ideal percentage, nor a 1 size fits all solution. Loading your content with a high volume of keywords isn't considered important.

This doesn't imply that you simply don’t get to insert the keywords within the right places. Here, we outline the overall rule where keywords should appear in your content:

Most important:

The title tag – it's best to put the keyword at the start of the title

Body content (It should be higher on the page or article)

Less Important:

Headings like H1, H2, and so on

URL

Meta Description

Image Alt Tags

Moreover, the seed keyword should appear just one occasion in each of the titles also as in Meta Description, headlines, then forth. However, the seed keywords might be repeated quite once within the body content.

How many times should keywords be utilized in the content?

We must straightway clarify that there are not any hard and fast rules for keyword density. Moreover, keyword density could change depending upon the character of the content. as an example, a syndicated news story could require fewer keywords than an evergreen blog post.

However, to form matters easy for your keyword targeting strategy, you'll use the subsequent pointers:

Many SEOs recommend using one keyword per roughly 200 words of content. So, a webpage containing a 200-word paragraph shouldn't contain quite just one occasion.

You can also use “keyword variants,” which are slight variations on a given keyword. These are closely related search terms.

For example, a user who wants to look for used cars purchasable may make use of search terms aside from “used cars for sale” once they try to seek out out a dealer. as an example, they could use “secondhand vehicles purchasable,” which may be a closely related search term. Here, the keyword intent remains an equivalent.

So, you'll target keyword variants that allow you to maximize potential visibility just in case of strongly commercial queries. you'll use keyword variants on single sites also because of the entirety of your site.

However, you ought to exercise caution and logic when including keyword variants in your content because it can cause missed opportunities if they're handled incorrectly. you ought to aim for one keyword variant per 200 words of content.

These related keywords also are referred to as LSI keywords or Latent Semantic Index Keywords. The LSI keywords are phrases that are associated with the first focus keyword.

Learn more about LSI Keywords and Best LSI Keywords Generator Tools

Keyword Density vs. LSI

Before Google came out with the Panda update in 2011, keyword density wont to be one among the foremost important criteria for ranking sites on search results. However, it had been badly abused by spammers that wanted to seem at the highest of Google search results.

So, Google shifted its ranking criteria towards LSI keywords. It removed keyword density because of the main ranking factor for a given website.

LSI (Latent Semantic Indexing) Keywords are words that are closely associated with your main keyword phrase. These words are semantically connected.

For example, the Samsung website accommodates keywords that are closely associated with its products like Galaxy S9, S9, Samsung Computers, Samsung LED TV, and so on.

Nowadays, Google values your entire content quite keyword density. So, LSI keywords improve your web ranking. It means you would like to feature related words and phrases within the context of your main keyword. it'll also improve the content and content flow.

Moreover, you would like to make sure that your content provides value to your target consumer. So, besides the seed keyword, you ought to also use LSI keywords that are words closely associated with your main keyword.

You should use every related phrase together with your main target keyword. It’s thinking from Google’s point of view which values “valuable” and “unique” content. So, use LSI keywords in your copy which will help to skyrocket your rankings to the most Google page.

Here are a few examples of LSI keywords for the keyword “keyword density”:

keyword density example

ideal keyword density

keyword density calculator

ideal keyword density 2019

keyword density checker extension

Some Guidelines for your Keyword Research

Use long-tail keywords that tend to possess a better click-through-rate and prove more profitable

Use keyword research tools for locating opportunities for trending and high-volume keywords. it'll also offer you suggestions for related keywords

You should place the keyword in your title tags also as body content

Do keyword repetition a couple of times on a page (Depend on content length)

Keep the keyword density between 0.5% to 2.5%

Create content from the reader’s point of view. So, emphasize on natural writing instead of using forced keywords

Include keywords within the title tag and Meta description that provides positive signals to look crawlers

Write captivating content that captures the eye 

Most importantly, have a denser substance of the content

Also check: 22 Best Keyword Research Tools

So, keyword density is now a myth in SEO once you want to rank pages in organic search results. One must come up with engaging content that gives actual value to your audience. Creating high-quality content is the key to steadily climbing higher and better on program results pages.

We hope that the post has provided much insight into the role of ideal keyword density in 2019-20.